JMDMA

A theoretical look and review on the relationship between cultural intelligence and the sustainable development of tourism in East Azerbaijan province

Hamid Farzane Ghaye Blaghi — 2023-08-30

Today's world economy is based on several large industries, one of which is tourism. This industry, which has existed for a long time, has taken on an organized form in the last few decades and has somehow entered the field of competition with other service industries. Tourism, which is rightly called the industry of the 21st century, is a very diverse business. And at the same time, it is considered complex. On the other hand, perhaps the most important resolution of the 32nd General Assembly of UNESCO (October 2003, Paris) is the decision to propose and approve the World Convention on Cultural Diversity based on the Universal Declaration of Cultural Diversity, which was approved by the consensus of all UNESCO member countries in 2001. Therefore, it is important to study this topic in all fields, including tourism. This article aims to investigate the relationship between cultural intelligence and the sustainable development of tourism in East Azerbaijan province.

Green human resources management and its role in citizen behavior in Maragheh city municipality

Hamid Farzane Ghaye Blaghi — 2023-08-30

The general purpose of this article is to investigate the management of green human resources and its role in citizen behavior in the municipality of Maragheh city. The statistical population includes the employees of Maragheh municipality in 2018, and their statistics are based on the received information of 640 people, and the estimated sample is 240 people, which was taken from the society by stratified random sampling method. To collect data, two items of the Green Human Resource Management Questionnaire by Jenny Dumont et al., 2016 with a reliability of 0.87 and Fareh et al.'s 1996 citizenship behavior questionnaire with a reliability of 0.91 were used. Structural equation modeling method has been used to test the hypotheses. This research was conducted using SPSS 22 and Lisrel 8.80 software to examine the model and test the hypotheses. First, the variables of the research were described using the mean and standard deviation indicators, then the normality of the distribution of the variables was investigated using the Kolmogorov Smirnov tests. In the following, factor analysis was performed for each of the research variables, and finally, using structural equation modeling, the main and sub-hypotheses of the research were examined. The results showed the significant impact of green human resource management on citizenship behavior and its dimensions. It was also found that green human resource management has the greatest impact on work conscience and the least impact on protection.

Investigating the relationship between the development of knowledge management and organizational innovation in Maragheh municipality

Hossein Mehri — 2023-08-30

This article was conducted with the aim of investigating the strategies of creating and developing knowledge management with organizational innovation in Maragheh Municipality. Research variables include strategies for creating and developing knowledge management, including system-oriented strategies, human-oriented strategies, and hybrid strategies (as independent variables) and innovation with seven dimensions of environmental innovation, leadership innovation, personal innovation, environmental feedback, individual feedback, feedback interpersonal and evidence-based learning (as dependent variable). A main hypothesis and three sub-hypotheses were proposed for this purpose, and a questionnaire containing 45 questions was prepared and adjusted to answer the research questions. Also, construct validity was checked and confirmed by confirmatory factor analysis. In order to check the reliability of the questionnaire, Cronbach's alpha method was used and the value of the reliability coefficient was calculated to be 0.959, which indicates the high reliability of the data collection tool. The statistical population of the research included 1360 employees of Maragheh Municipality, and the statistical sample was calculated using Morgan's table to be 300 tons. The sampling method is simple random. After distributing and collecting the questionnaires, statistical analysis was done in the form of descriptive and inferential parts with spss and lisrel software.

A study on the place of cultural intelligence in the sustainable development of tourism in East Azerbaijan Province

Hossein Mehri — 2023-08-30

The main goal of this research is to "investigate the relationship between cultural intelligence and the sustainable development of tourism in East Azarbaijan Province". Their number is assumed to be unlimited and the estimated sample is equal to 385 people, which was taken from the society by stratified random sampling method. To collect data, two items of the cultural intelligence and sustainable tourism development questionnaire were used. Chi-score and Kendall's functional test were used to analyze the research hypotheses. The results of the research showed that: the analysis of the main hypothesis showed that there is a significant relationship between cultural intelligence and the sustainable development of tourism in East Azerbaijan province. Chi-square obtained with 4 degrees of freedom is equal to 133.8, which is statistically significant at the level of 0.01. Also, Kendall's "b" coefficient is equal to 0.43, which is statistically significant and shows that the intensity of the effect of cultural intelligence as an independent variable on the sustainable development of tourism in East Azerbaijan Province, as a dependent variable, is equal to 0.43. In other words, 43% of the variance of the variable of sustainable development of tourism is explained through cultural intelligence. Hypothesis analysis Sub-sections showed that there is a positive and significant relationship between cultural intelligence and cultural, environmental, economic and social dimensions of sustainable development of tourism in East Azarbaijan province. The obtained chi-square values are 59.47, 164.27, 94.03 and 88.59 respectively, which are all significant with 0.99 confidence.